Welcome to Flatiron District
Get to know the Flatiron District
The Flatiron District has the unusual distinction of being one of a few neighborhoods named after a landmark within it: the much-photographed Flatiron Building at 23rd, squeezed between Broadway and Fifth. With Madison Square Park to its north and Union Square to its south, Park Avenue forming its eastern border, and Sixth its western one, it is about as central as is possible in Manhattan. This part of Manhattan was once the center of the city's carriage trade, and while most of the department stores have moved on, the stately buildings that housed them remain. Today, shopping in the area is mostly concentrated on Fifth Avenue, with the Flatiron’s portion of it rivaling the Midtown stretch. The district also has an enviable mix of restaurants, with something to satisfy every craving.
History & Culture
As New York City expanded northward, the Flatiron District enjoyed its moment in the late 19th century. As you wander its streets, cast-iron buildings are reminders of that period, when, thanks to an abundance of department stores, it became one of the country's premier retail rows. The area suffered a setback after World War I, and many stores moved even farther north. Later in the 20th century, it would be known as the Toy District and also the Photo District, thanks to the small factories and later photo studios that proliferated there. Eventually, the area's beautiful, historic structures and loft spaces were repurposed and restored, catalyzing the current renaissance. The adoption of the Flatiron District name in the 1980s reflected its changing character as it returned to its retail roots, though now as a popular place to live as well.